Search Engine Optimization (SEO)
With all of my web sites, I do my best to code them with
proper meta tags for your company. There
are some key things that need to be done.
- Set up the meta tags
- Have a google + Page
- Have a Facebook Fan Page
- Hook up the google analytics (you'll get weekly stats each Monday)
- Make sure all the pages have appropriate titles
- Have a site map
- Use the proper header tags
Those are the basics that need to be done.
With some industries, I've been able to get companies to the
top of google within a couple months. Other industries
may be facing more obstacles. In some cases these
companies have competitors who have had very good web sites
with proper search engine optimization for years. In
that case they'll need to do some outside promotion, which
could be a good facebook campaign, or If you want
to be at the top right away, you might want to work some
google ad word money into your budget. It is crucial
that businesses include their web address in EVERYTHING they
do. Yellow page, TV, Radio, even place mat ads should
all have the companies web address.